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social media engagement

How to Use Question Research to Boost Your Social Media Engagement

Social media marketers are always looking for ways to diversify their tactics, and engage more and more of their followers more often. After all, it's getting harder and harder to get your customers' attention on social media, as they're bombarded by clickbaity headlines and highly targeted ads. So how do you cut through that noise … Continue reading How to Use Question Research to Boost Your Social Media Engagement

Instagram Shop

Instagram Shop: Discover and Buy Products You Love, All In One Place

On July 16 2020, Instagram launched Instagram Shop. Here's what they had to say on their blog: Today, we’re introducing Instagram Shop, a new destination in Explore that makes it easier to shop from brands and creators. Discover the latest trends, get personalized recommendations, and preview exclusive launches, all in one place, so you can … Continue reading Instagram Shop: Discover and Buy Products You Love, All In One Place

linkedin post creation

LinkedIn Continues to Add More Quick Creation Option in the Post Composer

Over the past few months, you may have noticed LinkedIn's post composer quick links growing, with more options to help guide what you post about on the platform. As you can see here, most users are now seeing six different custom post creation options at the bottom of their LinkedIn composer, which is in variance … Continue reading LinkedIn Continues to Add More Quick Creation Option in the Post Composer

Facebook Adds Messenger Option to Switch Between Personal and Business Accounts

Facebook's looking to make it easier for Page managers to respond to message queries by adding a new, simple toggle which will enable switching between personal and business Messenger accounts. According to Facebook's own research, over 90% of Facebook business admins already use Messenger to chat with friends and family, and they see that many don’t want … Continue reading Facebook Adds Messenger Option to Switch Between Personal and Business Accounts

The State Of Video Marketing In 2020 [Infographic]

Video is the most engaging content type, across all social media platforms - and even more so now, amid the COVID-19 lockdowns.  Indeed, Facebook recently noted that the number of people watching Facebook Live content has risen by 50% since January, while overall increases in digital video consumption have even forced the major providers to reduce their video quality in some regions … Continue reading The State Of Video Marketing In 2020 [Infographic]

How to Sell on Facebook and Instagram [Infographic]

Facebook recently announced its updated 'Shops' feature for both Facebook and Instagram, which will put more emphasis on eCommerce on each platform, and make it easier for SMBs to upload their catalog and start selling items direct from their posts.  But the new Shops experience isn't here just yet, at least for the majority. Facebook's working on the … Continue reading How to Sell on Facebook and Instagram [Infographic]

Facebook Introduces ‘Shops’ Option

Facebook has just announced they are launching a Shop functionality in Facebook Pages and Instagram! Here's their official article: https://www.facebook.com/watch/?v=557995641521125 Facebook has always been about connecting you to what you love. That means friends and family, but also products, brands and businesses. For years, people have used our apps to buy and sell things from … Continue reading Facebook Introduces ‘Shops’ Option

The best times to post on social media in 2020 (by platform)

Ever since social media became a must-have asset in your marketing strategy, brands have been trying to identify the secret “sweet spot” for the best time to post content to social media platforms.  The desire for this information is clear: If you’re putting time and effort into crafting the perfect post for your audience, you … Continue reading The best times to post on social media in 2020 (by platform)