With social media playing a significant role in our lives for close to 15 years now, many things have changed, trends have evolved, and best practices are constantly adapting.
Information that was released in recent years can now be outdated, spreading misinformation and misdirecting marketers.
The bottom-line is that you need to listen to your particular audience. Some processes that are considered bad practice might actually be perfect for your target market, while some top pointers could fail spectacularly.
Social media advisor Angie Gensler has collected various social media tips, and provided a counter to each, which is worth considering in your process.
You can check out more of Gensler’s advice on this here.
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