If you’re running a business, your focus should be on generating leads. How do you do it in a highly-competitive market whilst making the most of your advertising budget?
High-Quality Blog Content
Blogs are one of the most effective ways of sharing information and establishing yourself as a thought-leader within your industry.
Make sure that you’re including a CTA (call to action) within your blog to direct your customers down your sales funnel, whether that be for an email address, phone number or purchase.
Make sure your CTAs are relevant to your business goals.
Free Downloadable E-Guides
Email marketing should be an integral part of your marketing campaigns, but how do you get customers’ email addresses in the first place?
If you don’t have a customer base with contact details, a free downloadable guide that offers something unique and knowledgeable can be a great way to bolster your email list.
Use these email addresses to send out emails that offer promos and updates.
Create Online Courses
Online courses are a growing trend and for good reason; the internet allows the expansion of sharing knowledge and improving skill sets.
Creating an online course allows people that have similar interests or that need your services to find you.
When someone completes your online course, have an automatic email sales funnel set up that promotes other courses or services you have.
Answer Questions
People are always looking for answers on the internet on sites like Reddit, Quora and Google.
Spend a few hours a week answering these questions and this may prove successful in obtaining leads.
Remember to flesh out your profile, website and socials to make it easier for customers to find your services / products to purchase.
Feature on Podcasts
Podcasts are hugely successful, so if you can find yourself one that reflects the interests of your customers and get yourself on it, you’ll potentially get some huge exposure.
Reach out to the podcaster and see if you can get some air time. It’ll put you in front of an existing customer base with ease.
Just make sure when contacting them that you explain who you are and why you’d be a good fit for the podcast.
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