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Holiday campaigns can be a great way to surprise and delight your audience, while also generating more reach and visibility for your brand. Have you got your holiday marketing plan in place? If not, here are eight social media holiday campaign ideas you can steal to help boost your performance. 1. Team up with an … Continue reading 8 Holiday Social Media Marketing Campaigns to Try This Season

Working as a social media strategist for the past eight years has given me an opportunity to work with many clients that take social media seriously and have put processes in place to facilitate success. It's also given me ample occasion to deal with businesses which fail to acknowledge that social media marketing requires commitment, … Continue reading 3 No-Nonsense Social Media Tips Your Business Can’t Ignore

The one constant in social media marketing is that things are always changing, and this is especially true on the world's largest social network, Facebook. Even more interesting these days is that when Facebook makes a change, there's a trickle-down effect to Instagram, which is especially true in regards to advertising. The fine folks at … Continue reading 11 Facebook Updates You Need To Know for 2019

It’s 2018, and almost every brand is now active on social media. A prominent social media presence means more visibility, and engagement with your biggest fans, but it also means more opportunity to screw up in front of millions of followers. Unfortunately, nothing goes unseen on the Internet. Virtually every typo, every faux pas, every … Continue reading Prepare to Cringe: 7 Social Media Fails from 2018

Facebook is now allowing some Pages to join Facebook groups, and comment and interact within them as a business Page. "We've heard from people that engaging with public figures, non-profits, publishers, and businesses in a more intimate setting can be meaningful. We previously launched the ability for Pages to start Facebook Groups so that they … Continue reading Facebook Pages Now Able To Join Facebook Groups

Instagram appears to be testing a new option which would enable users to add hashtags into a separate field on their posts, outside of the main caption. Code hacker Jane Manchun Wong shared some screenshots of the new functionality as it currently stands in development - as you can see here, a new 'Add Hashtags' field has been added … Continue reading Instagram’s Tests Option to Add Hashtags Without Including in the Caption

Given Twitter’s algorithm favors engagement, including re-tweets, can re-tweeting your own tweets have a beneficial impact? According to a new report from Buffer, it definitely can – seeking to get a better understanding of the practice, Buffer set about re-tweeting some of their best performing tweets, in terms of engagement, and tracked the results. As explained by Buffer: “On … Continue reading New Test Shows Re-Tweeting Your Own Tweets Can Boost Engagement

With people watching more video than ever online, it makes sense for brands to consider how they too can incorporate video into their messaging, and align with broader consumption trends. Videos can be a great way to show off your product, highlight your personality and connect with your audience. If you’ve been thinking about creating … Continue reading 5 Tips for Incorporating Video into Your Social Media Strategy

Some news from our favourite platform, Reddit! While it may not seem like the most advertiser-friendly platform, and its options for ads are still limited, Reddit continues to boost its credentials as a key social platform to consider, with the company’s VP of brand partnerships, Zubair Jandali, this week noting that the platform is seeing significantly … Continue reading Reddit is Seeing Significantly Higher Engagement Rates Among Both Users and Advertisers

Are you looking for ways to impress Google and rank higher in search results? Want to know how to create a high-quality website that Google will love? QuickSprout share their 10 steps to success in this infographic. Here’s a quick summary: Relevance and context Content length Images and video Grammar and spelling Readability Formatting Expertise Social … Continue reading 10 Key Elements of a High Quality Website [Infographic]