New Test Shows Re-Tweeting Your Own Tweets Can Boost Engagement

Given Twitter’s algorithm favors engagement, including re-tweets, can re-tweeting your own tweets have a beneficial impact? According to a new report from Buffer, it definitely can – seeking to get a better understanding of the practice, Buffer set about re-tweeting some of their best performing tweets, in terms of engagement, and tracked the results. As explained by Buffer: “On […]

5 Tips for Incorporating Video into Your Social Media Strategy

With people watching more video than ever online, it makes sense for brands to consider how they too can incorporate video into their messaging, and align with broader consumption trends. Videos can be a great way to show off your product, highlight your personality and connect with your audience. If you’ve been thinking about creating […]

Reddit is Seeing Significantly Higher Engagement Rates Among Both Users and Advertisers

Some news from our favourite platform, Reddit! While it may not seem like the most advertiser-friendly platform, and its options for ads are still limited, Reddit continues to boost its credentials as a key social platform to consider, with the company’s VP of brand partnerships, Zubair Jandali, this week noting that the platform is seeing significantly […]

10 Key Elements of a High Quality Website [Infographic]

Are you looking for ways to impress Google and rank higher in search results? Want to know how to create a high-quality website that Google will love? QuickSprout share their 10 steps to success in this infographic. Here’s a quick summary: Relevance and context Content length Images and video Grammar and spelling Readability Formatting Expertise Social […]

Facebook API Changes Mean You Can No Longer Auto Post Tweets to Facebook

There’s some good and bad news from Facebook this week. We’ll start with the bad – as of this week, you can no longer automatically share tweets to a connected Facebook account. The change was quietly announced by Twitter, so basically, there’s no way to share a tweet to Facebook anymore, other than manually re-sharing. […]

Facebook & Instagram Best Practices

Facebook has launched a new best practices guide for both Facebook and Instagram, which covers all the key basics of each platform, and includes some interesting notes, particularly in the wider context of the company’s more recent shifts. Some of those notes of interest include: All about community – Facebook says that Pages should look to add build […]

Simple Strategies to Boost Your Link Building Efforts [Infographic]

If you’re trying to increase the traffic to your website, then you should definitely look into doing some link building work. Getting decent links can send lots of extra traffic to your website, and can also help you with search engine optimization. Unfortunately, building good links to your website can be both difficult and risky. […]

3 Ways to Get More Facebook Comments on Your Facebook Posts

Want more people to comment on your Facebook posts? Looking for ways to encourage meaningful discussion on Facebook? In this article, you’ll find three ways to get more comments on your Facebook page posts. Why Facebook Comments Still Matter In the fast-paced world of social media, it’s not easy to get people to stop and engage […]

Should You Put Instagram Hashtags in the Caption, or in the Comments?

Lately, Instagram seems to have been doing some tweaking of its algorithm, which has been making competition for visibility on the platform much tougher. According to our Facebook connections, this is a deliberate move to help reduce the spammy and less relevant behaviour of certain Instagram accounts, and with this algorithm shift has come a fad of […]

7 IGTV Video Ideas You Can Steal for Your Brand or Business

This week, Instagram has rolled out it’s latest major update: IGTV. After playing around with the new platform after I got access, I’m here to share all I know so far about IGTV, and to give you seven IGTV ideas that you can steal for your brand or business. What is IGTV? IGTV is Instagram’s own […]