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50 Types of Social Media Posts to Keep Your Followers Interested [Infographic]

Are you looking for new ideas to spark engagement with your social media posts? Want to create a social media content schedule to keep your followers interested? Digital strategist and advisor Angie Gensler shares some of her top social media post ideas to try in this infographic. It's a simple, but effective listing, which may be just … Continue reading 50 Types of Social Media Posts to Keep Your Followers Interested [Infographic]

10 Expert Tips to Improve Your Facebook Video Marketing

Facebook has always been a visual medium. After all, it began as a digital look book before it was overtaken by friends and families sharing images of their youthful indiscretions and later their kids’ embarrassing moments. But lately, the platform has turned its attention from still photos to video. If you ask most marketers which … Continue reading 10 Expert Tips to Improve Your Facebook Video Marketing

Facebook Publishes New Guide for Instagram Creators

Facebook has published a new set of tips aimed at helping Instagram creators make the most of the platform. And while some of them are fairly common pointers, it is worth noting the more specific details included - especially as they're coming from Instagram's own team, and therefore based on internal data and insight. The first four … Continue reading Facebook Publishes New Guide for Instagram Creators

A Small Business Guide to Google My Business

With the demise of Google+, Google has been putting increased focus on its existing search tools and options to provide more opportunities for businesses to maximize their exposure through its platforms.  Key to this is Google My Business, Google's option for companies to share their key business info to help solidify and improve the accuracy of their … Continue reading A Small Business Guide to Google My Business

How to Create the Perfect Pinterest Profile for Your Small Business

When you think of social media marketing for small businesses, which platforms come to mind? Facebook and Twitter, the giants of the social world, are probably at the top of your list. These heavy hitters in the social media space are great tools for targeting your consumers and delivering your messages, but there’s one social … Continue reading How to Create the Perfect Pinterest Profile for Your Small Business

social media, social media advertising, social media marketing

Why Your Brand Needs to Invest in Social Media [Infographic]

There's no questioning the influence of social media in modern society, and our broader interactive process. But still, many businesses remain unsure whether it's right for them, whether they actually need to have a social media presence. To be fair, it may not be for everyone - if, for example, you sell products aimed specifically … Continue reading Why Your Brand Needs to Invest in Social Media [Infographic]