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New Test Shows Re-Tweeting Your Own Tweets Can Boost Engagement

Given Twitter’s algorithm favors engagement, including re-tweets, can re-tweeting your own tweets have a beneficial impact? According to a new report from Buffer, it definitely can – seeking to get a better understanding of the practice, Buffer set about re-tweeting some of their best performing tweets, in terms of engagement, and tracked the results. As explained by Buffer: “On […]

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Reddit is Seeing Significantly Higher Engagement Rates Among Both Users and Advertisers

Some news from our favourite platform, Reddit! While it may not seem like the most advertiser-friendly platform, and its options for ads are still limited, Reddit continues to boost its credentials as a key social platform to consider, with the company’s VP of brand partnerships, Zubair Jandali, this week noting that the platform is seeing significantly […]

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Facebook & Instagram Best Practices

Facebook has launched a new best practices guide for both Facebook and Instagram, which covers all the key basics of each platform, and includes some interesting notes, particularly in the wider context of the company’s more recent shifts. Some of those notes of interest include: All about community – Facebook says that Pages should look to add build […]

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Should You Put Instagram Hashtags in the Caption, or in the Comments?

Lately, Instagram seems to have been doing some tweaking of its algorithm, which has been making competition for visibility on the platform much tougher. According to our Facebook connections, this is a deliberate move to help reduce the spammy and less relevant behaviour of certain Instagram accounts, and with this algorithm shift has come a fad of […]

Read More Should You Put Instagram Hashtags in the Caption, or in the Comments?