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As humans we are naturally visual creatures. Investing in visual content creation, will not only help your company engage with users and fans but it is also as a great way to drive traffic to your site. Did you know that 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the … Continue reading 5 Reasons Why You Should Invest in Visual Content Creation

Thanks to the guys at Mention, here are some great tips on how to launch a product on social media: 1. Research your audience Before you market your product, you must have an active plan. Spend time on research and get to know your industry. Try to think from the user’s point of view, like whether … Continue reading 10 Tips on Successfully Launching Your Product on Social Media

Website speed is important. How important? Very - with so many sites now loading quickly, the expectation is that yours will also provide the same experience, or your visitors will just go elsewhere. There's a reason why Google has made page speed a key factor in SEO results. To further underline just how relevant page … Continue reading How Speed Affects Your Website [Infographic]

Holiday campaigns can be a great way to surprise and delight your audience, while also generating more reach and visibility for your brand. Have you got your holiday marketing plan in place? If not, here are eight social media holiday campaign ideas you can steal to help boost your performance. 1. Team up with an … Continue reading 8 Holiday Social Media Marketing Campaigns to Try This Season

Working as a social media strategist for the past eight years has given me an opportunity to work with many clients that take social media seriously and have put processes in place to facilitate success. It's also given me ample occasion to deal with businesses which fail to acknowledge that social media marketing requires commitment, … Continue reading 3 No-Nonsense Social Media Tips Your Business Can’t Ignore

The one constant in social media marketing is that things are always changing, and this is especially true on the world's largest social network, Facebook. Even more interesting these days is that when Facebook makes a change, there's a trickle-down effect to Instagram, which is especially true in regards to advertising. The fine folks at … Continue reading 11 Facebook Updates You Need To Know for 2019

It’s 2018, and almost every brand is now active on social media. A prominent social media presence means more visibility, and engagement with your biggest fans, but it also means more opportunity to screw up in front of millions of followers. Unfortunately, nothing goes unseen on the Internet. Virtually every typo, every faux pas, every … Continue reading Prepare to Cringe: 7 Social Media Fails from 2018

Facebook is now allowing some Pages to join Facebook groups, and comment and interact within them as a business Page. "We've heard from people that engaging with public figures, non-profits, publishers, and businesses in a more intimate setting can be meaningful. We previously launched the ability for Pages to start Facebook Groups so that they … Continue reading Facebook Pages Now Able To Join Facebook Groups

Instagram appears to be testing a new option which would enable users to add hashtags into a separate field on their posts, outside of the main caption. Code hacker Jane Manchun Wong shared some screenshots of the new functionality as it currently stands in development - as you can see here, a new 'Add Hashtags' field has been added … Continue reading Instagram’s Tests Option to Add Hashtags Without Including in the Caption

Given Twitter’s algorithm favors engagement, including re-tweets, can re-tweeting your own tweets have a beneficial impact? According to a new report from Buffer, it definitely can – seeking to get a better understanding of the practice, Buffer set about re-tweeting some of their best performing tweets, in terms of engagement, and tracked the results. As explained by Buffer: “On … Continue reading New Test Shows Re-Tweeting Your Own Tweets Can Boost Engagement