In everything we do as brands, context matters. Beyond the basic actions taken to protect employees and businesses during a crisis, brands can either help or hinder our collective experience. So when a cultural moment shifts as dramatically as it has in the face of COVID-19, it’s important that brands address the issue with tact, … Continue reading 5 Ways to Do Smart & Responsible Marketing During COVID-19
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8 Benefits of Drone Video for Businesses
Looking for a way to literally add a whole new perspective to your social video efforts? Drone videography has become the hottest trend in event marketing, specifically, in recent times, providing a unique and engaging way to capture video footage - which can deliver significant benefits for your campaigns. And considering that video is the best performing … Continue reading 8 Benefits of Drone Video for Businesses
The Top 10 Facebook Stats for 2020 [Infographic]
While other social platforms rise and fall, Facebook, seemingly despite various controversies, has continued to add more daily and monthly active users as time goes on - and The Social Network shows no sign of any significant slow-down on the immediate horizon. Of course, that's not the complete picture. While Facebook has continued to add more users in developing … Continue reading The Top 10 Facebook Stats for 2020 [Infographic]
New Report Looks at the Top Website Traffic Drivers by Vertical
Getting more traffic to your website is key goal for many businesses, and understanding how you can boost referral traffic is an important aspect of any digital strategy. In more recent times, social media has become a bigger focus in this respect - but as many have found, social is not always a great driver … Continue reading New Report Looks at the Top Website Traffic Drivers by Vertical
8 Social Commerce Strategies to Win Consumers’ Hearts and Wallets in 2020
Although the vast majority of retail purchases are still made in-store, global online sales are on the rise, and are expected to account for over 22% of all retail sales by 2023. In fact, eCommerce has already begun to overtake physical store sales in some cases. According to a U.S. Commerce Department report, the total market share of … Continue reading 8 Social Commerce Strategies to Win Consumers’ Hearts and Wallets in 2020
The State of Video Marketing 2019-2020 [Infographic]
Video remains the most engaging, most shared type of content on social media, and if you haven't considered how you can get more video into your digital marketing approach, it may be worth assessing as we move into 2020. The immediacy of video provides greater appeal, making it easier for viewers to consume you messaging as … Continue reading The State of Video Marketing 2019-2020 [Infographic]
How to Measure the Success of Your LinkedIn Company Page: 5 Performance Metrics
Wondering if your LinkedIn company page is delivering the results you hoped for? Do you know where to find the best data to evaluate your efforts? In this article, you’ll learn how to measure five key performance metrics for your LinkedIn company page. How to Analyze Your LinkedIn Company Page Performance LinkedIn is an essential … Continue reading How to Measure the Success of Your LinkedIn Company Page: 5 Performance Metrics
9 Email Marketing Best Practices for 2020
Everybody might be talking about witty tweets, quick-tip videos, and memorable memes - but there's one marketing tool that remains powerful after all these years: emails. But an effective email marketing strategy in the 2000s may not work in 2020 anymore. Chances are, direct sales offers sent to inboxes will be marked as spam, and forever … Continue reading 9 Email Marketing Best Practices for 2020
Using UGC to Increase Brand Loyalty [Infographic]
Attracting customers is key, but retaining the right customers is essential to maximizing your business opportunities. A lot of the focus in social media marketing is on acquiring new leads, but it's important to also take into account the value of repeat customers, and of inspiring brand loyalty. But a key element of brand loyalty … Continue reading Using UGC to Increase Brand Loyalty [Infographic]
What is User Generated Content (and Why You Should Be Using it)
What Does User Generated Content Mean? User-generated content, or UGC for short, is any content that has been created and published by unpaid contributors. Often, those contributors are fans who promote a brand instead of the brand promoting itself. UCG can be content of any type, including blogs, website pages, images, social media posts, and … Continue reading What is User Generated Content (and Why You Should Be Using it)
