Knowing when to post can dramatically impact your engagement—and even your reach. As algorithms evolve and user behaviour shifts, 2025 demands a smarter approach. Below are refreshed, data-backed best practices to help your content land when your audience is most active.
Overall Trends (Weekdays Still Reign)
- Mon–Thurs: 10 am–1 pm are the golden hours when most platforms see peak engagement. Mid-morning to early afternoon remains the sweet spot for visibility.
Sprout Social - Wednesday emerges as the top day overall, while Sundays consistently deliver the lowest results.
Sprout Social - Key windows: Morning commute (7–9 am), lunch breaks (11 am–1 pm), and early evening (6–8 pm) continue to pull high engagement, especially as remote work blurs traditional schedules.
Later
Platform-Specific Timing
- Best window: 3 pm–6 pm on weekdays, with Friday offering the strongest performance overall.
- Early morning focus: 5 am–7 am during weekdays, especially Wednesday, ranks top for engagements.
- Prime time: 7 am–4 pm weekdays, with Tuesday at 10 am standing out as a high-impact moment.
TikTok
- Best posting window: 4 pm–7 pm on weekdays, with Sunday at 8 pm being a peak hour.
YouTube (and Shorts)
- Top times: 3 pm–5 pm on weekdays, especially Wednesday around 4 pm; Sunday mornings (9–11 am) are ideal for Shorts.
X (formerly Twitter)
- Optimal posting: 8 am–10 am on weekdays, with Tuesday standing out.
- Best posting times remain evening hours and weekends, especially for creative or planning content.
Why Timing Still Matters More Than Ever
Algorithms increasingly reward posts that drive engagement quickly—within the first 30–60 minutes. Posting during high-activity windows helps your content gain momentum and visibility.
AI-powered tools now offer personalised posting recommendations that adapt to your audience’s habits in real time, considering time zones, content type, and global events.
Weekly Snapshot: At a Glance
| Platform | Best Days / Times (2025) |
|---|---|
| All Platforms | Mon–Thu 10 am–1 pm; Wednesday strongest; Sunday weakest |
| 3 pm–6 pm weekdays; Friday best day | |
| 5 am–7 am weekdays; Wednesday strongest | |
| 7 am–4 pm weekdays; Tuesday at 10 am best | |
| TikTok | 4 pm–7 pm weekdays; Sunday 8 pm peak |
| YouTube | 3 pm–5 pm weekdays; Wednesday ~4 pm; Shorts: Sunday 9–11 am |
| X (Twitter) | 8 am–10 am weekdays; Tuesday highest engagement |
| Evenings and weekends—especially Saturday & Sunday evening |
Final Thoughts: Timing + Testing = Strategy That Works
- Use these times as a starting point, not a rulebook. Your audience’s behaviour may differ.
- Leverage scheduling tools such as Later, Buffer, or Sprout Social to plan around these windows.
- Always track performance: Monitor your analytics, run A/B tests, and continually adjust to your data—not just generic advice.
By aligning your posting schedule with real-world engagement patterns—and letting data guide your action—you’ll ensure your content reaches the right people at the right time in 2025. Want a tailored schedule based on your audience and platforms? Let me know—I’d be happy to build one for you!
Discover Social 