Employee advocacy programs are a powerful way to boost your brand messaging by leveraging the personal profiles of your team members, helping you reach new audiences in unique ways.
Personal profiles often receive more visibility than brand accounts, making them even more valuable for spreading your message. However, it’s important not to dictate a standard, cookie-cutter message for everyone to share. Repetitive and generic posts from your employees can come across as unnatural and uninspired, which is unlikely to engage your audience effectively.
In 2024, social media users have become wise to social media tactics, so they’re becoming less effective in spreading awareness of their brand.
Employee Advocacy
- Social media posts shared by individual have 561% more reach than company accounts.
- Content shared by employees have 8 times more engagement than contact shared by the company alone
- Companies with active employee advocacy report a 14 times increase in brand visibility
- Consumers are more likely to trust recommendations from people they know over traditional advertising. Employee advocacy leverages this trust.
- Content shared by employees typically has a much higher reach than a company’s official account. This is because algorithms favour personal accounts.
Conclusion
In conclusion, employee advocacy is a powerful tool for enhancing your brand’s visibility and credibility. When employees share and repost their company’s social media content with genuine enthusiasm, it not only amplifies your message but also adds a layer of authenticity that resonates with wider audiences.
This approach helps build trust, fosters a sense of community, and showcases a unified team that believes in the company’s mission.
By encouraging employees to engage in this way, you’re not just extending your reach—you’re creating a network of brand ambassadors who can make a real impact on your brand’s reputation and growth.
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