Not all social media caters to the same audience; those on Instagram may be more visually incentivised, those on LinkedIn may want to learn more about your business through infographics or blog posts. YouTube by nature, demands diverse video content. Twitter caters to the latest updates. Here we tell you what content you should post on social media to make the most of your time.
People use the top 6 social media platforms—Facebook, Instagram, TikTok, Twitter, LinkedIn, and YouTube—for entirely different reasons. Content is received differently depending on each channel.
What Should You Post on Facebook?
Answer: Photos, Videos, Blog Posts
Facebook has moved on from photos alone, and now demands the inclusion of videos too to make the most of your audience.
However, photos do still work better than text-only updates. Whilst photos are a good option, videos can get you 5 x more engagement than images.
Ideas: Images include gifs or animated stills. You can easily create or curate using tools such as Canva or Giphy.com. Videos can include customer experience videos, product videos, animated videos, and live videos, which are among the most popular video types on Facebook.
As well as photos and videos, you can also share blog posts for content. Choose your preview image well and add an eye-catching short description that appeals to your customers and intrigues them into clicking your link.
What Should You Post on Instagram
Answer: Photos, Quotes, Stories
Instagram is all about the image, so you’ll find an accounts best images on here. Imstagrammers love the high-quality look, so don’t skimp on the loop. Photos and videos should be thoughtfully composed and show an artistic side.
Create content that will stop people in their tracks when scrolling. Quotes work well here and using free tools like Canva will help you to stay on-brand.
If you’re unsure what works for your audience, then try Stories. These disappear after 24 hours, so you can experiment with content that you may not be confident to post to your profile.
Instagrammers also look to this platform for tutorials or DIY videos that are catchy and quick. You can showcase your team, your products, reviews, achievements and USPs as long as the content is high quality.
Focus on giving a face to your business; be engaging, honest and appealing.
What Should You Post on TikTok
Answer: videos, videos, videos!
People want video content on TikTok and like to watch the latest trends.
Videos that will do particularly well include; dance trends, visual arts, travel, viral hacks, tutorial, your USPs, a Q&A, current events or special occasions.
Focus on content that is funny, inspirational and informative.
What Should You Post on Twitter
Answer: News, Blog Posts, GIFs
Most people use Twitter to keep up with news. This makes Twitter a great place for sharing news or any updates about your industry, business, products, and other relevant areas that are interesting for your followers.
Tweets with images or GIFs are 34% more likely to get retweeted.
You should also use Twitter to promote your blog content. Just use a catchy snippet from your post. Remember to use hashtags.
What Should You Post on LinkedIn
Answer: Jobs, Company News, Professional Content
Platform is the world’s largest professional networking platform, and is suited best to posting jobs, career info, professional content, and business news. Your LinkedIn business page is a pitching board for existing and potential clients as well as a recruitment hub for new talent.
Professional content targeting your potential clients also performs well. For instance, a childcare training company might want to promote a post that shows the career opportunities for those that qualify from their courses.
Video, photo and text format works well. YouTube videos play directly in the LinkedIn newsfeed and generate a 75% higher share rate than text content. When you’re sharing a link, make sure you include a relevant and interesting image. This would make it 98% more likely for your post to be commented on.
What Should You Post on Pinterest?
Answer: Photo Guides, Infographics
Pinterest is as visual a platform as Instagram (if not more). Interestingly, 71% of Pinterest’s 72.5 million users are women, which gives an indication on the kind of content you should post there. Pinterest has certain features that make it more engaging than Instagram, particularly for certain businesses.
Pin Boards work well for getting customers to find your products and services, using links to take them directly to your product pages. You can ‘pin’ other people’s photos to your Boards too. Getting your content and links into Pinterest will help get more customers to your website as more people pin your pins to their boards.
Images are the most appropriate type of content to post on Pinterest. And the most effective way to share them is to arrange them into how-to Pin Boards.
This is also a great place to house some infographics about your company; stats on why a customer should purchase.
What Should You Post on YouTube?
Answer: Videos, of course!
More than one billion active users make YouTube world’s second-biggest social media platform and the go-to website for watching videos. So, if video marketing is a part of your marketing strategy, YouTube is the best place for posting your business videos.
Funny animal videos are the most watched videos on YouTube but we realise most brands don’t align with this. Instead, try how-to guides, tutorials, or vlogs. Comedy and educational videos do well on YouTube.
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