Using UGC to Increase Brand Loyalty [Infographic]

Attracting customers is key, but retaining the right customers is essential to maximizing your business opportunities. A lot of the focus in social media marketing is on acquiring new leads, but it's important to also take into account the value of repeat customers, and of inspiring brand loyalty. But a key element of brand loyalty … Continue reading Using UGC to Increase Brand Loyalty [Infographic]

What is User Generated Content (and Why You Should Be Using it)

What Does User Generated Content Mean? User-generated content, or UGC for short, is any content that has been created and published by unpaid contributors. Often, those contributors are fans who promote a brand instead of the brand promoting itself. UCG can be content of any type, including blogs, website pages, images, social media posts, and … Continue reading What is User Generated Content (and Why You Should Be Using it)