A business’ online reputation is something that can make it sink or swim. A bad review on Yelp, an angry tweet unaddressed. These things, don’t just live and die online. Their power is real and their impact can quickly be felt even outside of the digital world. That’s why the importance of monitoring your online … Continue reading Online Reputation Management 101: What Businesses Need to Know [Infographic]
All of Facebook’s Ad Targeting Options in One Infographic
Facebook offers the most advanced ad targeting capacity of any platform in history, with a huge range of options to reach people based on their interests, preferences, geography, etc. But Facebook has made changes to its targeting capacity this year. Back in August, Facebook removed more than 5,000 of its ad targeting categoriesdue to concerns that … Continue reading All of Facebook’s Ad Targeting Options in One Infographic
A Small Business Guide to Advertising on Instagram
Instagram is the hot social media platform of the moment for advertisers, with a growing user base, enhanced eCommerce potential and an audience receptive to marketing material. Are you planning on adding Instagram into your social media marketing mix in 2019? If you are, then this infographic will help - the team from Headway Capital have put together a comprehensive overview of Instagram's … Continue reading A Small Business Guide to Advertising on Instagram
Tools for Social Media Content Inspiration
Creating content is a constant grind - it takes skill, time, and a whole lot of effort. If you find yourself constantly on the lookout for new creative ideas, you know that finding a starting point is often the most difficult task. Use these tools and websites to help get yourself started when putting together … Continue reading Tools for Social Media Content Inspiration
When & How Often You Should Post on Each Social Network
Are you looking for ways to maximize reach and engagement on social media? Want to know when and how often you should post to each network? CoSchedule share their social media posting tips in this infographic. You’ll find guidance for the following networks: Facebook Twitter Pinterest LinkedIn Google Plus Instagram Check out the infographic for more detail. This … Continue reading When & How Often You Should Post on Each Social Network
Grow Your Business: 3 Tips for Successful Targeting with the Facebook Pixel
Knowing what your customers want, and understanding the decisions they make, is key to developing the right advertising strategy for your business and boosting revenues. With the Facebook pixel, valuable insights on your customers’ actions are just a click away. The analytics tool allows you to track consumers’ behaviour on your website. This generates data … Continue reading Grow Your Business: 3 Tips for Successful Targeting with the Facebook Pixel
