Attracting customers is key, but retaining the right customers is essential to maximizing your business opportunities. A lot of the focus in social media marketing is on acquiring new leads, but it's important to also take into account the value of repeat customers, and of inspiring brand loyalty. But a key element of brand loyalty … Continue reading Using UGC to Increase Brand Loyalty [Infographic]
Facebook Provides Effective Video Content Strategy Tips
For years now, video has been the best performing content type on Facebook, generating better results in terms of engagement, interaction and overall response. With technological advances facilitating more ways for consumers to watch video, it's become the preferred option, enabling faster message delivery, with increased entertainment value - and for those creators can do it … Continue reading Facebook Provides Effective Video Content Strategy Tips
Small Business Marketing: 22 Reasons Why You Should Use Social Media [Infographic]
This infographic explores 22 reasons why social media is an important investment for businesses today. Here are a few examples from the list: Generate leadsBoost salesPartner with influencersGo viralSource contentReputation management See the infographic below for more detail. A version of this post was first published on the Red Website Design blog. Follow Mark Walker-Ford on Twitter
Gen Z Marketing: How to Market Your Business to the Next Generation [Infographic]
Are you looking for ways to market your business to the next generation of consumers? Want to learn what types of content resonate with Generation Z? The team from Campaign Monitor share the stats you need to know in this infographic. They break things down as follows: Fun factsSocial media useEmail useBuying habitsEngagement Check out the infographic for more … Continue reading Gen Z Marketing: How to Market Your Business to the Next Generation [Infographic]
15 Ways to Fail at Social Media Marketing [Infographic]
Building a social media following is difficult - it requires patience, consistency and a commitment to learning what your audience wants and needs from your brand on social platforms. But all of that can be undone in an instant if you share the wrong things. Send out a misguided update and you can quickly turn … Continue reading 15 Ways to Fail at Social Media Marketing [Infographic]
Why Your Brand Needs to Invest in Social Media [Infographic]
There's no questioning the influence of social media in modern society, and our broader interactive process. But still, many businesses remain unsure whether it's right for them, whether they actually need to have a social media presence. To be fair, it may not be for everyone - if, for example, you sell products aimed specifically … Continue reading Why Your Brand Needs to Invest in Social Media [Infographic]
5 Essential LinkedIn Strategies for Small Businesses
Antoine de Saint-Exupéry once said, “A goal without a plan is just a wish.” This concept holds true, especially in business, and as a small B2B business owner, you need to be clear not only on your goals but also about the way you plan to achieve them. That means having a plan, and to successfully … Continue reading 5 Essential LinkedIn Strategies for Small Businesses
5 Ways B2B Businesses Can Use Online Video
Does your business need to create more videos? Looking for creative inspiration for your video content? In this article, you’ll discover five video types to add to your social media content mix.
6 Ways to Beef Up Your Facebook Business Page in 2019
So, you created a Facebook Business Page several years ago because you heard having one was essential for every business. Great! You filled in the basics, post content, and even maybe nurture a small community. Also great — but simply creating a Page on Facebook isn’t enough — at least not in 2018, and certainly not in … Continue reading 6 Ways to Beef Up Your Facebook Business Page in 2019
