Building a social media following is difficult - it requires patience, consistency and a commitment to learning what your audience wants and needs from your brand on social platforms. But all of that can be undone in an instant if you share the wrong things. Send out a misguided update and you can quickly turn … Continue reading 15 Ways to Fail at Social Media Marketing [Infographic]
There's no questioning the influence of social media in modern society, and our broader interactive process. But still, many businesses remain unsure whether it's right for them, whether they actually need to have a social media presence. To be fair, it may not be for everyone - if, for example, you sell products aimed specifically … Continue reading Why Your Brand Needs to Invest in Social Media [Infographic]
Antoine de Saint-Exupéry once said, “A goal without a plan is just a wish.” This concept holds true, especially in business, and as a small B2B business owner, you need to be clear not only on your goals but also about the way you plan to achieve them. That means having a plan, and to successfully … Continue reading 5 Essential LinkedIn Strategies for Small Businesses
Does your business need to create more videos? Looking for creative inspiration for your video content? In this article, you’ll discover five video types to add to your social media content mix.
Facebook offers the most advanced ad targeting capacity of any platform in history, with a huge range of options to reach people based on their interests, preferences, geography, etc. But Facebook has made changes to its targeting capacity this year. Back in August, Facebook removed more than 5,000 of its ad targeting categoriesdue to concerns that … Continue reading All of Facebook’s Ad Targeting Options in One Infographic
Instagram is the hot social media platform of the moment for advertisers, with a growing user base, enhanced eCommerce potential and an audience receptive to marketing material. Are you planning on adding Instagram into your social media marketing mix in 2019? If you are, then this infographic will help - the team from Headway Capital have put together a comprehensive overview of Instagram's … Continue reading A Small Business Guide to Advertising on Instagram
Creating content is a constant grind - it takes skill, time, and a whole lot of effort. If you find yourself constantly on the lookout for new creative ideas, you know that finding a starting point is often the most difficult task. Use these tools and websites to help get yourself started when putting together … Continue reading Tools for Social Media Content Inspiration
Knowing what your customers want, and understanding the decisions they make, is key to developing the right advertising strategy for your business and boosting revenues. With the Facebook pixel, valuable insights on your customers’ actions are just a click away. The analytics tool allows you to track consumers’ behaviour on your website. This generates data … Continue reading Grow Your Business: 3 Tips for Successful Targeting with the Facebook Pixel