Gen Z Marketing: How to Market Your Business to the Next Generation [Infographic]

Are you looking for ways to market your business to the next generation of consumers? Want to learn what types of content resonate with Generation Z? The team from Campaign Monitor share the stats you need to know in this infographic. They break things down as follows: Fun factsSocial media useEmail useBuying habitsEngagement Check out the infographic for more … Continue reading Gen Z Marketing: How to Market Your Business to the Next Generation [Infographic]

The Ultimate Instagram Ad Cheat Sheet for Businesses [Infographic]

For most people, hearing Instagram mentioned brings to mind swan-shaped pool floats, young ladies practicing their duck face selfies, post-workout arms shining in gym mirrors, or beautiful, highly edited landscape photos.  If you’re a marketer and that’s where your mind goes, we need to work on recalibrating that reflex.  Instagram for marketers means opportunity through … Continue reading The Ultimate Instagram Ad Cheat Sheet for Businesses [Infographic]

Twitter Announces Removal of Third-Party Data Sources from Ad Targeting Options

Twitter has confirmed that it will remove third-party data options from its ad targeting process, following Facebook's lead in distancing itself from outside data sets, and the methods in which such may have been collected. As explained by The Wall Street Journal: "[Twitter] currently offers data from outside firms to help advertisers target users on its platform, … Continue reading Twitter Announces Removal of Third-Party Data Sources from Ad Targeting Options

social media, social media advertising, social media marketing

Why Your Brand Needs to Invest in Social Media [Infographic]

There's no questioning the influence of social media in modern society, and our broader interactive process. But still, many businesses remain unsure whether it's right for them, whether they actually need to have a social media presence. To be fair, it may not be for everyone - if, for example, you sell products aimed specifically … Continue reading Why Your Brand Needs to Invest in Social Media [Infographic]

All of Facebook’s Ad Targeting Options in One Infographic

Facebook offers the most advanced ad targeting capacity of any platform in history, with a huge range of options to reach people based on their interests, preferences, geography, etc. But Facebook has made changes to its targeting capacity this year. Back in August, Facebook removed more than 5,000 of its ad targeting categoriesdue to concerns that … Continue reading All of Facebook’s Ad Targeting Options in One Infographic

A Small Business Guide to Advertising on Instagram

Instagram is the hot social media platform of the moment for advertisers, with a growing user base, enhanced eCommerce potential and an audience receptive to marketing material. Are you planning on adding Instagram into your social media marketing mix in 2019? If you are, then this infographic will help - the team from Headway Capital have put together a comprehensive overview of Instagram's … Continue reading A Small Business Guide to Advertising on Instagram