social media, social media advertising, social media marketing

Why Your Brand Needs to Invest in Social Media [Infographic]

There's no questioning the influence of social media in modern society, and our broader interactive process. But still, many businesses remain unsure whether it's right for them, whether they actually need to have a social media presence. To be fair, it may not be for everyone - if, for example, you sell products aimed specifically … Continue reading Why Your Brand Needs to Invest in Social Media [Infographic]

All of Facebook’s Ad Targeting Options in One Infographic

Facebook offers the most advanced ad targeting capacity of any platform in history, with a huge range of options to reach people based on their interests, preferences, geography, etc. But Facebook has made changes to its targeting capacity this year. Back in August, Facebook removed more than 5,000 of its ad targeting categoriesdue to concerns that … Continue reading All of Facebook’s Ad Targeting Options in One Infographic

A Small Business Guide to Advertising on Instagram

Instagram is the hot social media platform of the moment for advertisers, with a growing user base, enhanced eCommerce potential and an audience receptive to marketing material. Are you planning on adding Instagram into your social media marketing mix in 2019? If you are, then this infographic will help - the team from Headway Capital have put together a comprehensive overview of Instagram's … Continue reading A Small Business Guide to Advertising on Instagram

facebook advertising, facebook pixel, discover social, social media, social media marketing, digital marketing, facebook, twitter, instagram, online advertising

Grow Your Business: 3 Tips for Successful Targeting with the Facebook Pixel

Knowing what your customers want, and understanding the decisions they make, is key to developing the right advertising strategy for your business and boosting revenues. With the Facebook pixel, valuable insights on your customers’ actions are just a click away. The analytics tool allows you to track consumers’ behaviour on your website. This generates data … Continue reading Grow Your Business: 3 Tips for Successful Targeting with the Facebook Pixel