Facebook Introduces ‘Shops’ Option

Facebook has just announced they are launching a Shop functionality in Facebook Pages and Instagram! Here's their official article: https://www.facebook.com/watch/?v=557995641521125 Facebook has always been about connecting you to what you love. That means friends and family, but also products, brands and businesses. For years, people have used our apps to buy and sell things from … Continue reading Facebook Introduces ‘Shops’ Option

Facebook Provides Effective Video Content Strategy Tips

For years now, video has been the best performing content type on Facebook, generating better results in terms of engagement, interaction and overall response. With technological advances facilitating more ways for consumers to watch video, it's become the preferred option, enabling faster message delivery, with increased entertainment value - and for those creators can do it … Continue reading Facebook Provides Effective Video Content Strategy Tips

All of Facebook’s Ad Targeting Options in One Infographic

Facebook offers the most advanced ad targeting capacity of any platform in history, with a huge range of options to reach people based on their interests, preferences, geography, etc. But Facebook has made changes to its targeting capacity this year. Back in August, Facebook removed more than 5,000 of its ad targeting categoriesdue to concerns that … Continue reading All of Facebook’s Ad Targeting Options in One Infographic

A Small Business Guide to Advertising on Instagram

Instagram is the hot social media platform of the moment for advertisers, with a growing user base, enhanced eCommerce potential and an audience receptive to marketing material. Are you planning on adding Instagram into your social media marketing mix in 2019? If you are, then this infographic will help - the team from Headway Capital have put together a comprehensive overview of Instagram's … Continue reading A Small Business Guide to Advertising on Instagram

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Grow Your Business: 3 Tips for Successful Targeting with the Facebook Pixel

Knowing what your customers want, and understanding the decisions they make, is key to developing the right advertising strategy for your business and boosting revenues. With the Facebook pixel, valuable insights on your customers’ actions are just a click away. The analytics tool allows you to track consumers’ behaviour on your website. This generates data … Continue reading Grow Your Business: 3 Tips for Successful Targeting with the Facebook Pixel