Facebook offers the most advanced ad targeting capacity of any platform in history, with a huge range of options to reach people based on their interests, preferences, geography, etc. But Facebook has made changes to its targeting capacity this year. Back in August, Facebook removed more than 5,000 of its ad targeting categoriesdue to concerns that … Continue reading All of Facebook’s Ad Targeting Options in One Infographic
Tools for Social Media Content Inspiration
Creating content is a constant grind - it takes skill, time, and a whole lot of effort. If you find yourself constantly on the lookout for new creative ideas, you know that finding a starting point is often the most difficult task. Use these tools and websites to help get yourself started when putting together … Continue reading Tools for Social Media Content Inspiration
Grow Your Business: 3 Tips for Successful Targeting with the Facebook Pixel
Knowing what your customers want, and understanding the decisions they make, is key to developing the right advertising strategy for your business and boosting revenues. With the Facebook pixel, valuable insights on your customers’ actions are just a click away. The analytics tool allows you to track consumers’ behaviour on your website. This generates data … Continue reading Grow Your Business: 3 Tips for Successful Targeting with the Facebook Pixel
