2020 has seen trends sway towards supporting local independent businesses, but customers are searching for brands that they can connect with. How do you humanise your brand and stand out from the crowd? The team from One Productions have put together this great video email marketing infographic that demonstrates the importance of using videos across … Continue reading The Importance of Video Email Marketing in 2020
9 Email Marketing Best Practices for 2020
Everybody might be talking about witty tweets, quick-tip videos, and memorable memes - but there's one marketing tool that remains powerful after all these years: emails. But an effective email marketing strategy in the 2000s may not work in 2020 anymore. Chances are, direct sales offers sent to inboxes will be marked as spam, and forever … Continue reading 9 Email Marketing Best Practices for 2020
Gen Z Marketing: How to Market Your Business to the Next Generation [Infographic]
Are you looking for ways to market your business to the next generation of consumers? Want to learn what types of content resonate with Generation Z? The team from Campaign Monitor share the stats you need to know in this infographic. They break things down as follows: Fun factsSocial media useEmail useBuying habitsEngagement Check out the infographic for more … Continue reading Gen Z Marketing: How to Market Your Business to the Next Generation [Infographic]
How to Use Social Media for Email List Building
Are your social media followers on your email list? If not, you're missing out on the opportunity to turn them into email subscribers and customers. Investing your resources in crafting email messages that convert is a good move. Combine that with a massive email list, and you've got a winning email marketing strategy. In this … Continue reading How to Use Social Media for Email List Building
