All of Facebook’s Ad Targeting Options in One Infographic

Facebook offers the most advanced ad targeting capacity of any platform in history, with a huge range of options to reach people based on their interests, preferences, geography, etc. But Facebook has made changes to its targeting capacity this year. Back in August, Facebook removed more than 5,000 of its ad targeting categoriesdue to concerns that … Continue reading All of Facebook’s Ad Targeting Options in One Infographic

A Small Business Guide to Advertising on Instagram

Instagram is the hot social media platform of the moment for advertisers, with a growing user base, enhanced eCommerce potential and an audience receptive to marketing material. Are you planning on adding Instagram into your social media marketing mix in 2019? If you are, then this infographic will help - the team from Headway Capital have put together a comprehensive overview of Instagram's … Continue reading A Small Business Guide to Advertising on Instagram

Google Admits You Should Have Unique Images on Every Page

If you’re a designer worth half your salt, poor stock photography just flat out offends you. Why? Because it’s stiff, unrealistic, and overall super unengaging. I mean, you can’t possibly tell me your customer service reps are that happy to be sporting their headsets. Come on, folks! Well, after all of these years, Google finally agrees. Last week, … Continue reading Google Admits You Should Have Unique Images on Every Page

8 Mega Social Media Tactics to Help Your Business in 2019

Are you considering your social media plan of action for 2019? Want to know the tactics that will help you stand out on social over the next 12 months? The team from Red Website Design share eight social media tactics you should try in this infographic. Here’s a quick summary: Social listening Augmented reality Micro-influencers Streaming video User-generated … Continue reading 8 Mega Social Media Tactics to Help Your Business in 2019

5 Reasons Why You Should Invest in Visual Content Creation

As humans we are naturally visual creatures. Investing in visual content creation, will not only help your company engage with users and fans but it is also as a great way to drive traffic to your site. Did you know that 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the … Continue reading 5 Reasons Why You Should Invest in Visual Content Creation

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8 Holiday Social Media Marketing Campaigns to Try This Season

Holiday campaigns can be a great way to surprise and delight your audience, while also generating more reach and visibility for your brand. Have you got your holiday marketing plan in place? If not, here are eight social media holiday campaign ideas you can steal to help boost your performance. 1. Team up with an … Continue reading 8 Holiday Social Media Marketing Campaigns to Try This Season

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3 No-Nonsense Social Media Tips Your Business Can’t Ignore

Working as a social media strategist for the past eight years has given me an opportunity to work with many clients that take social media seriously and have put processes in place to facilitate success. It's also given me ample occasion to deal with businesses which fail to acknowledge that social media marketing requires commitment, … Continue reading 3 No-Nonsense Social Media Tips Your Business Can’t Ignore