Facebook Adds Messenger Option to Switch Between Personal and Business Accounts

Facebook's looking to make it easier for Page managers to respond to message queries by adding a new, simple toggle which will enable switching between personal and business Messenger accounts. According to Facebook's own research, over 90% of Facebook business admins already use Messenger to chat with friends and family, and they see that many don’t want … Continue reading Facebook Adds Messenger Option to Switch Between Personal and Business Accounts

The State Of Video Marketing In 2020 [Infographic]

Video is the most engaging content type, across all social media platforms - and even more so now, amid the COVID-19 lockdowns.  Indeed, Facebook recently noted that the number of people watching Facebook Live content has risen by 50% since January, while overall increases in digital video consumption have even forced the major providers to reduce their video quality in some regions … Continue reading The State Of Video Marketing In 2020 [Infographic]

How to Sell on Facebook and Instagram [Infographic]

Facebook recently announced its updated 'Shops' feature for both Facebook and Instagram, which will put more emphasis on eCommerce on each platform, and make it easier for SMBs to upload their catalog and start selling items direct from their posts.  But the new Shops experience isn't here just yet, at least for the majority. Facebook's working on the … Continue reading How to Sell on Facebook and Instagram [Infographic]

Facebook Introduces ‘Shops’ Option

Facebook has just announced they are launching a Shop functionality in Facebook Pages and Instagram! Here's their official article: https://www.facebook.com/watch/?v=557995641521125 Facebook has always been about connecting you to what you love. That means friends and family, but also products, brands and businesses. For years, people have used our apps to buy and sell things from … Continue reading Facebook Introduces ‘Shops’ Option

The best times to post on social media in 2020 (by platform)

Ever since social media became a must-have asset in your marketing strategy, brands have been trying to identify the secret “sweet spot” for the best time to post content to social media platforms.  The desire for this information is clear: If you’re putting time and effort into crafting the perfect post for your audience, you … Continue reading The best times to post on social media in 2020 (by platform)

LinkedIn Adds New Video Intro and Interview Assessment Tools to Improve Digital Recruitment

LinkedIn’s added a new way to help employers and candidates connect via video – an increasingly important consideration during the COVID-19 lockdowns - while it’s also launching a new, AI-enabled assessment tool that can help interview candidates better prepare for the interview process. First off, with more job interviews being conducted in isolation, LinkedIn is fast-tracking the … Continue reading LinkedIn Adds New Video Intro and Interview Assessment Tools to Improve Digital Recruitment

YouTube Makes its ‘Video Builder’ Custom Video Creation Tool Available to More Businesses

As you've no doubt heard and read before in digital marketing circles, video content is a big deal, and you should, wherever possible, be looking to create video to compliment your digital marketing campaigns. Video is the best performing content type on Facebook, Tweets with video see 10x more engagement than those without, LinkedIn users are 20x more likely to share … Continue reading YouTube Makes its ‘Video Builder’ Custom Video Creation Tool Available to More Businesses

5 Digital Marketing Trends to Focus On During the COVID-19 Pandemic [Infographic]

The COVID-19 lockdowns around the world are causing major economic impacts, but one key benefit that we have in modern society, that hasn't been available in pandemics of the past, is the internet, and increased connectivity, which has enabled many businesses to continue operation despite not being able to open their physical stores. And while … Continue reading 5 Digital Marketing Trends to Focus On During the COVID-19 Pandemic [Infographic]

Create Branded Content to Show Your Company Culture: 7 Steps

As marketers, we often get caught up in defining our unique value proposition, distilling it into an elevator pitch, and shouting it in as many ways as we can to a target audience. The problem is that when people are targeted, they take evasive action. And besides, most people really don’t care what you’re trying to … Continue reading Create Branded Content to Show Your Company Culture: 7 Steps