Attracting customers is key, but retaining the right customers is essential to maximizing your business opportunities. A lot of the focus in social media marketing is on acquiring new leads, but it's important to also take into account the value of repeat customers, and of inspiring brand loyalty. But a key element of brand loyalty … Continue reading Using UGC to Increase Brand Loyalty [Infographic]
What is User Generated Content (and Why You Should Be Using it)
What Does User Generated Content Mean? User-generated content, or UGC for short, is any content that has been created and published by unpaid contributors. Often, those contributors are fans who promote a brand instead of the brand promoting itself. UCG can be content of any type, including blogs, website pages, images, social media posts, and … Continue reading What is User Generated Content (and Why You Should Be Using it)
LinkedIn Shares 5-Step Checklist for Social Media Marketing Success
Looking to update your social media marketing approach in 2020? This week, LinkedIn has published a simple, five-step checklist for social media marketing success, which is based on insights gleaned from its 'Live with Marketers' podcast series. On 'Live with Marketers', LinkedIn conducts interviews with a range of social media marketing experts, on topics ranging from brand storytelling … Continue reading LinkedIn Shares 5-Step Checklist for Social Media Marketing Success
How to Engage and Persuade Your Audience Through the Power of Storytelling in 2020 [Infographic]
Are you looking for ways to better engage your audience? Want your marketing efforts to persuade more people to do business with you? The team from QuickSprout share their guide to utilizing storytelling to engage and persuade in this infographic. Here’s a quick summary of the key points: Using stories to influence decisions by creating experiencesMaking your … Continue reading How to Engage and Persuade Your Audience Through the Power of Storytelling in 2020 [Infographic]
LinkedIn Adds New Features for Groups to Help Boost Engagement
Could LinkedIn groups make a comeback in 2020? Once a key feature of the app, LinkedIn groups gradually lost user focus as they became increasingly bogged down with random spam and self-promotion, to the point where, for most, they just weren't usable anymore. But it still seems like a great opportunity for LinkedIn's professional community. If LinkedIn … Continue reading LinkedIn Adds New Features for Groups to Help Boost Engagement
Facebook Provides Effective Video Content Strategy Tips
For years now, video has been the best performing content type on Facebook, generating better results in terms of engagement, interaction and overall response. With technological advances facilitating more ways for consumers to watch video, it's become the preferred option, enabling faster message delivery, with increased entertainment value - and for those creators can do it … Continue reading Facebook Provides Effective Video Content Strategy Tips
Facebook launched an experimental meme app called Whale – here's how it works
Facebook quietly launched a meme creation app called Whale, which lets people layer doodles, emojis, and other visual effects over their own photos or stock images.It's essentially a simple image-editing tool, designed to create shareable visuals for social.Whale is only available in Canada's App Store for now and was created by Facebook's experimental apps team. … Continue reading Facebook launched an experimental meme app called Whale – here's how it works
22 Instagram Stats You Need to Know in 2020 [Infographic]
Will Instagram be a key platform of focus for your social media marketing efforts in 2020? Instagram continued its rise in 2020, adding more users and expanding its offering - be it through new Stories additions, eCommerce tools, updates for IGTV and more. And as Instagram continues to grow, more brands are looking at how they can expand their … Continue reading 22 Instagram Stats You Need to Know in 2020 [Infographic]
The future of social media is changing and it’s all thanks to Generation Z
2020 is around the corner and for content creators, it means fresh budgets and the opportunity to craft bigger and better social ideas that leave the content of 2019 in the dust. But we’re not going to be creating in the same way as before. 2019 has been a year of change. We’ve seen the … Continue reading The future of social media is changing and it’s all thanks to Generation Z
Small Business Marketing: 22 Reasons Why You Should Use Social Media [Infographic]
This infographic explores 22 reasons why social media is an important investment for businesses today. Here are a few examples from the list: Generate leadsBoost salesPartner with influencersGo viralSource contentReputation management See the infographic below for more detail. A version of this post was first published on the Red Website Design blog. Follow Mark Walker-Ford on Twitter
