Twitter Announces Removal of Third-Party Data Sources from Ad Targeting Options

Twitter has confirmed that it will remove third-party data options from its ad targeting process, following Facebook's lead in distancing itself from outside data sets, and the methods in which such may have been collected. As explained by The Wall Street Journal: "[Twitter] currently offers data from outside firms to help advertisers target users on its platform, … Continue reading Twitter Announces Removal of Third-Party Data Sources from Ad Targeting Options

Out of Office: How to Actually Disconnect During Your Summer Vacation

With summer in full swing, vacation is on the minds – and calendars – of most of us. So much so, it’s one of the three most important benefits professionals want when considering a new job. Nearly 75% of professionals would turn down a job offer if the vacation policy didn’t meet their expectations, according … Continue reading Out of Office: How to Actually Disconnect During Your Summer Vacation

What’s cooking on Instagram: 5 food and drink trends marketers need to know

Instagram is a well-known haven for foodies. In fact, food and drink is the most popular topic for Instagrammers in the UK, with 39% of people in the UK who use the platform to pursue their interests declaring themselves food and drink aficionados. That’s more than the number of people following music, fashion or travel.1 … Continue reading What’s cooking on Instagram: 5 food and drink trends marketers need to know

7 REASONS YOUR CONTENT MARKETING EFFORTS ARE FAILING

Have you been trying to improve your business’s digital footprint, but haven’t found any success with content marketing? It can be hard enough for a business to turn away from the traditional means of marketing, and work towards attracting new prospects with incredible content online. And It can be very disheartening when their new direction … Continue reading 7 REASONS YOUR CONTENT MARKETING EFFORTS ARE FAILING

30 Instagram Stats Every Marketer Needs to Know in 2019 and Beyond [Infographic]

Are you considering investing some of your marketing budget into Instagram? Want to know if the platform is a good fit for your business? The team from FameMass share the stats you need to know in this infographic. They break things down as follows: Instagram demographicsInstagram usageInstagram for business Check out the infographic for more detail. A version of … Continue reading 30 Instagram Stats Every Marketer Needs to Know in 2019 and Beyond [Infographic]

LinkedIn Presents Latest B2B Trends

In marketing, it is advantageous to be contrarian, to deviate from the beaten path and stand out from competitors.   Credit: LinkedIn's ‘B2B Trends for the Contrarian Marketer’  This past week, LinkedIn held their 3rd Annual ‘B2B Trends for the Contrarian Marketer’ presentation hosted by LinkedIn’s own Peter Weinberg, a marketing strategist, who shared the five trends that all B2B marketers … Continue reading LinkedIn Presents Latest B2B Trends