LinkedIn Adds New Interest Targeting Options for Advertising

Hey, remember how LinkedIn suddenly re-added hashtags a couple of years back, and then started prompting users to add them wherever possible to better categorize and sort content on the platform? As it turns out, that wasn't just to help users find more relevant content - this week, LinkedIn has announced a new set of 'interest targeting' options within its Campaign … Continue reading LinkedIn Adds New Interest Targeting Options for Advertising

6 Ways to Beef Up Your Facebook Business Page in 2019

So, you created a Facebook Business Page several years ago because you heard having one was essential for every business. Great! You filled in the basics, post content, and even maybe nurture a small community. Also great — but simply creating a Page on Facebook isn’t enough — at least not in 2018, and certainly not in … Continue reading 6 Ways to Beef Up Your Facebook Business Page in 2019

Online Reputation Management 101: What Businesses Need to Know [Infographic]

A business’ online reputation is something that can make it sink or swim. A bad review on Yelp, an angry tweet unaddressed. These things, don’t just live and die online. Their power is real and their impact can quickly be felt even outside of the digital world. That’s why the importance of monitoring your online … Continue reading Online Reputation Management 101: What Businesses Need to Know [Infographic]

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How to Define SMART Social Media Goals

What are SMART goals? SMART goals are Specific, Measurable, Attainable, Realistic, and Time-bound. Building SMART goals, and measuring progress towards them quarter over quarter, helps marketers of all kinds support professional growth and development, while improving brand performance. The process helps you laser focus, prioritize, boil it down to the one strategy, if you had to choose only one, to place your … Continue reading How to Define SMART Social Media Goals

All of Facebook’s Ad Targeting Options in One Infographic

Facebook offers the most advanced ad targeting capacity of any platform in history, with a huge range of options to reach people based on their interests, preferences, geography, etc. But Facebook has made changes to its targeting capacity this year. Back in August, Facebook removed more than 5,000 of its ad targeting categoriesdue to concerns that … Continue reading All of Facebook’s Ad Targeting Options in One Infographic

A Small Business Guide to Advertising on Instagram

Instagram is the hot social media platform of the moment for advertisers, with a growing user base, enhanced eCommerce potential and an audience receptive to marketing material. Are you planning on adding Instagram into your social media marketing mix in 2019? If you are, then this infographic will help - the team from Headway Capital have put together a comprehensive overview of Instagram's … Continue reading A Small Business Guide to Advertising on Instagram

Google Admits You Should Have Unique Images on Every Page

If you’re a designer worth half your salt, poor stock photography just flat out offends you. Why? Because it’s stiff, unrealistic, and overall super unengaging. I mean, you can’t possibly tell me your customer service reps are that happy to be sporting their headsets. Come on, folks! Well, after all of these years, Google finally agrees. Last week, … Continue reading Google Admits You Should Have Unique Images on Every Page

8 Mega Social Media Tactics to Help Your Business in 2019

Are you considering your social media plan of action for 2019? Want to know the tactics that will help you stand out on social over the next 12 months? The team from Red Website Design share eight social media tactics you should try in this infographic. Here’s a quick summary: Social listening Augmented reality Micro-influencers Streaming video User-generated … Continue reading 8 Mega Social Media Tactics to Help Your Business in 2019