Author: Livy Kimbell

Are you using the best Instagram account type for your goals? Wondering which Instagram account type offers the features that best fit your marketing needs? In this article, you’ll discover the differences, pros, and cons of Instagram business accounts, personal accounts, and creator accounts. You’ll also get tips for deciding which one is right for … Continue reading Instagram Account Types: Which Is Right for You—Personal, Creator, or Business?

Are you using the power of video in your Facebook ads? Looking for an easier way to get video into your ads? In this article, you’ll find five creative solutions for designing Facebook video ads without stepping in front of a camera. #1: Combine Product Images and a Logo Overlay to Establish Brand Recognition and … Continue reading Facebook Video Ads Made Easy: 5 Ideas to Boost Sales

YouTube has posted a new video which provides some key tips on how to build your audience in the app, and sustain performance over time. https://www.youtube.com/embed/GA60xE3Wl30 The tips come from Rachel Alves, who currently works as a Product Manager for Recommendations at YouTube, but had previously been part of the platform's performance analysis team, which saw … Continue reading YouTube Provides Key Tips on How to Build Your Channel Audience

Facebook’s CEO Mark Zuckerberg announced their new newsletter platform, Bulletin, in an Audio Room on Tuesday. The new site will be a place for writers and podcasters to publish content and build a subscriber base. As this new platform is in development, Facebook is testing tools and features with a small number of selected writers, … Continue reading Facebook Launches Beta Test of a Newsletter Platform ‘Bulletin’

Looking for new, creative content ideas to share across your social media feeds? You're not alone. Creative block is normal for social media marketers to experience. If you're looking for fresh social media content, the team at Red Website Design shared this infographic to help you find and explore more content opportunities.

What are the latest social media engagement trends, and how can you tap into them to boost your brand's performance in 2021? The team from Socialinsider recently conducted a new social media industry benchmark study in which they analysed over 22 million business posts on Instagram, Facebook, and Twitter, covering brands from 35 different industries. The analysis revealed the … Continue reading Insights from 22 Million Business Posts on Social Media in 2020 [Infographic]

When considering your influencer marketing strategy for 2021, you might be tempted to go for the biggest influencers that budget allows in order to reach the biggest audiences. But don't overlook the power of the nano influencer that has a more engaged community and can help you to connect you with the people most likely … Continue reading What Are Nano Influences and How Do I Work With Them?

Ever since social media became a must-have asset in your marketing strategy, brands have been trying to identify the secret “sweet spot” for the best time to post content to social media platforms.  The desire for this information is clear: If you’re putting time and effort into crafting the perfect post for your audience, you … Continue reading The best times to post on social media in 2021 (by platform)

Given the huge disruption to 2020, it may feel naïve to start planning for 2021. We know how you feel; having to throw out your 2020 marketing plan because of the pandemic and other unforeseen shifts. However, key dates and events remain even in uncertain times, and with the end of the COVID-19 outbreak seemingly … Continue reading 64 Ideas for Your Marketing Plan 2021