The State of Video Marketing 2019-2020 [Infographic]

Video remains the most engaging, most shared type of content on social media, and if you haven't considered how you can get more video into your digital marketing approach, it may be worth assessing as we move into 2020. The immediacy of video provides greater appeal, making it easier for viewers to consume you messaging as … Continue reading The State of Video Marketing 2019-2020 [Infographic]

How to Measure the Success of Your LinkedIn Company Page: 5 Performance Metrics

Wondering if your LinkedIn company page is delivering the results you hoped for? Do you know where to find the best data to evaluate your efforts? In this article, you’ll learn how to measure five key performance metrics for your LinkedIn company page. How to Analyze Your LinkedIn Company Page Performance LinkedIn is an essential … Continue reading How to Measure the Success of Your LinkedIn Company Page: 5 Performance Metrics

Using UGC to Increase Brand Loyalty [Infographic]

Attracting customers is key, but retaining the right customers is essential to maximizing your business opportunities. A lot of the focus in social media marketing is on acquiring new leads, but it's important to also take into account the value of repeat customers, and of inspiring brand loyalty. But a key element of brand loyalty … Continue reading Using UGC to Increase Brand Loyalty [Infographic]

What is User Generated Content (and Why You Should Be Using it)

What Does User Generated Content Mean? User-generated content, or UGC for short, is any content that has been created and published by unpaid contributors. Often, those contributors are fans who promote a brand instead of the brand promoting itself. UCG can be content of any type, including blogs, website pages, images, social media posts, and … Continue reading What is User Generated Content (and Why You Should Be Using it)

LinkedIn Shares 5-Step Checklist for Social Media Marketing Success

Looking to update your social media marketing approach in 2020? This week, LinkedIn has published a simple, five-step checklist for social media marketing success, which is based on insights gleaned from its 'Live with Marketers' podcast series. On 'Live with Marketers', LinkedIn conducts interviews with a range of social media marketing experts, on topics ranging from brand storytelling … Continue reading LinkedIn Shares 5-Step Checklist for Social Media Marketing Success

How to Engage and Persuade Your Audience Through the Power of Storytelling in 2020 [Infographic]

Are you looking for ways to better engage your audience? Want your marketing efforts to persuade more people to do business with you? The team from QuickSprout share their guide to utilizing storytelling to engage and persuade in this infographic. Here’s a quick summary of the key points: Using stories to influence decisions by creating experiencesMaking your … Continue reading How to Engage and Persuade Your Audience Through the Power of Storytelling in 2020 [Infographic]

LinkedIn Adds New Features for Groups to Help Boost Engagement

Could LinkedIn groups make a comeback in 2020? Once a key feature of the app, LinkedIn groups gradually lost user focus as they became increasingly bogged down with random spam and self-promotion, to the point where, for most, they just weren't usable anymore. But it still seems like a great opportunity for LinkedIn's professional community. If LinkedIn … Continue reading LinkedIn Adds New Features for Groups to Help Boost Engagement

Facebook Provides Effective Video Content Strategy Tips

For years now, video has been the best performing content type on Facebook, generating better results in terms of engagement, interaction and overall response. With technological advances facilitating more ways for consumers to watch video, it's become the preferred option, enabling faster message delivery, with increased entertainment value - and for those creators can do it … Continue reading Facebook Provides Effective Video Content Strategy Tips

Facebook launched an experimental meme app called Whale – here's how it works

Facebook quietly launched a meme creation app called Whale, which lets people layer doodles, emojis, and other visual effects over their own photos or stock images.It's essentially a simple image-editing tool, designed to create shareable visuals for social.Whale is only available in Canada's App Store for now and was created by Facebook's experimental apps team. … Continue reading Facebook launched an experimental meme app called Whale – here's how it works