Author: Livy Kimbell

Are you considering investing some of your marketing budget into Instagram? Want to know if the platform is a good fit for your business? The team from FameMass share the stats you need to know in this infographic. They break things down as follows: Instagram demographicsInstagram usageInstagram for business Check out the infographic for more detail. A version of … Continue reading 30 Instagram Stats Every Marketer Needs to Know in 2019 and Beyond [Infographic]

The ever-changing social platform algorithms make it increasingly harder to generate engagement with your social media posts. By applying some simple writing tips, however, you can make your message more appealing to more people. If you invest time, effort and money into posting on social media, I'm sure you want to get a good return … Continue reading 7 Social Media Content Writing Tips

Are you looking for new ideas to spark engagement with your social media posts? Want to create a social media content schedule to keep your followers interested? Digital strategist and advisor Angie Gensler shares some of her top social media post ideas to try in this infographic. It's a simple, but effective listing, which may be just … Continue reading 50 Types of Social Media Posts to Keep Your Followers Interested [Infographic]

If you're a business owner or nonprofit, you'll know better than anyone; you just can’t do it all. That’s why it’s important to have employees, volunteers, or friends and family to help get things done. But what happens when you and one of your staff members part ways? What do you do when that departing … Continue reading How To Assign Admin Roles to Protect Your Facebook Business Page

Facebook has always been a visual medium. After all, it began as a digital look book before it was overtaken by friends and families sharing images of their youthful indiscretions and later their kids’ embarrassing moments. But lately, the platform has turned its attention from still photos to video. If you ask most marketers which … Continue reading 10 Expert Tips to Improve Your Facebook Video Marketing

Facebook has published a new set of tips aimed at helping Instagram creators make the most of the platform. And while some of them are fairly common pointers, it is worth noting the more specific details included - especially as they're coming from Instagram's own team, and therefore based on internal data and insight. The first four … Continue reading Facebook Publishes New Guide for Instagram Creators

With the demise of Google+, Google has been putting increased focus on its existing search tools and options to provide more opportunities for businesses to maximize their exposure through its platforms.  Key to this is Google My Business, Google's option for companies to share their key business info to help solidify and improve the accuracy of their … Continue reading A Small Business Guide to Google My Business

When you think of social media marketing for small businesses, which platforms come to mind? Facebook and Twitter, the giants of the social world, are probably at the top of your list. These heavy hitters in the social media space are great tools for targeting your consumers and delivering your messages, but there’s one social … Continue reading How to Create the Perfect Pinterest Profile for Your Small Business