WhatsApp has grown to become the most popular messaging app in the world with over 2 billion active users. The platform has been busy adding new business tools and eCommerce and payment functions; it's becoming a big marketing and outreach asset. How can WhatsApp fit into your digital marketing plan? For many, the bigger question is 'how … Continue reading A Small Business Guide to WhatsApp Business [Infographic]
The Top 9 Social Media Management Tools for Businesses
How do you manage to keep abreast of all your social media marketing tasks? The workload can be intimidating in a time where digital marketing becomes imperative to the survival of a business; creating and publishing content to analytics and reporting, it can be pretty overwhelming to think of all the jobs social media marketers have … Continue reading The Top 9 Social Media Management Tools for Businesses
5 Ways to Repurpose Audio and Video Content for Social Media
Looking for ways to create useful social media content from your videos, live video, and podcasts? Wondering how to easily transform that content for social media? In this article, you’ll discover how to repurpose video and audio into multiple formats you can share on your social media channels. Have Your Tech in Place Creating content … Continue reading 5 Ways to Repurpose Audio and Video Content for Social Media
How to Manage Your LinkedIn Presence in 10 Minutes a Day
Here's a great article from Luan Wise at Social Media Examiner on managing your LinkedIn presence in just ten minutes a day. Want a better return for the time you spend on LinkedIn? Looking for a LinkedIn engagement plan to follow? In this article, you’ll find a plan for making the most of your time … Continue reading How to Manage Your LinkedIn Presence in 10 Minutes a Day
What Happens on the Internet Every Minute (2020 Version) [Infographic]
It's amazing to consider the diverse range of activity that happens online, especially in 2020 when the COVID-19 pandemic has forced more of us indoors, and towards web-based apps and tools to stay connected with each other, and the wider world. This latest update from Domo shows a minute's insight into the internet. Every year, Domo releases … Continue reading What Happens on the Internet Every Minute (2020 Version) [Infographic]
How to Structure a Website So It Ranks Well on Google
Years ago I was called for a job interview at a well-known bank. The meeting was to be held on the top floor of one of the tallest buildings in Wilmington Delaware. My stress level immediately went up. Without asking, I knew that there was a good chance that I’d be speaking with a corporate … Continue reading How to Structure a Website So It Ranks Well on Google
Introducing Instagram Reels
Yesterday, Instagram released this article documenting their new Instagram Reels feature. Today we’re announcing Instagram Reels: a new way to create and discover short, entertaining videos on Instagram. Reels invites you to create fun videos to share with your friends or anyone on Instagram. Record and edit 15-second multi-clip videos with audio, effects and new … Continue reading Introducing Instagram Reels
How to Use Question Research to Boost Your Social Media Engagement
Social media marketers are always looking for ways to diversify their tactics, and engage more and more of their followers more often. After all, it's getting harder and harder to get your customers' attention on social media, as they're bombarded by clickbaity headlines and highly targeted ads. So how do you cut through that noise … Continue reading How to Use Question Research to Boost Your Social Media Engagement
Instagram Shop: Discover and Buy Products You Love, All In One Place
On July 16 2020, Instagram launched Instagram Shop. Here's what they had to say on their blog: Today, we’re introducing Instagram Shop, a new destination in Explore that makes it easier to shop from brands and creators. Discover the latest trends, get personalized recommendations, and preview exclusive launches, all in one place, so you can … Continue reading Instagram Shop: Discover and Buy Products You Love, All In One Place
LinkedIn Continues to Add More Quick Creation Option in the Post Composer
Over the past few months, you may have noticed LinkedIn's post composer quick links growing, with more options to help guide what you post about on the platform. As you can see here, most users are now seeing six different custom post creation options at the bottom of their LinkedIn composer, which is in variance … Continue reading LinkedIn Continues to Add More Quick Creation Option in the Post Composer
