social media, social media advertising, social media marketing

Why Your Brand Needs to Invest in Social Media [Infographic]

There's no questioning the influence of social media in modern society, and our broader interactive process. But still, many businesses remain unsure whether it's right for them, whether they actually need to have a social media presence. To be fair, it may not be for everyone - if, for example, you sell products aimed specifically … Continue reading Why Your Brand Needs to Invest in Social Media [Infographic]

LinkedIn Adds New Interest Targeting Options for Advertising

Hey, remember how LinkedIn suddenly re-added hashtags a couple of years back, and then started prompting users to add them wherever possible to better categorize and sort content on the platform? As it turns out, that wasn't just to help users find more relevant content - this week, LinkedIn has announced a new set of 'interest targeting' options within its Campaign … Continue reading LinkedIn Adds New Interest Targeting Options for Advertising

6 Ways to Beef Up Your Facebook Business Page in 2019

So, you created a Facebook Business Page several years ago because you heard having one was essential for every business. Great! You filled in the basics, post content, and even maybe nurture a small community. Also great — but simply creating a Page on Facebook isn’t enough — at least not in 2018, and certainly not in … Continue reading 6 Ways to Beef Up Your Facebook Business Page in 2019

Online Reputation Management 101: What Businesses Need to Know [Infographic]

A business’ online reputation is something that can make it sink or swim. A bad review on Yelp, an angry tweet unaddressed. These things, don’t just live and die online. Their power is real and their impact can quickly be felt even outside of the digital world. That’s why the importance of monitoring your online … Continue reading Online Reputation Management 101: What Businesses Need to Know [Infographic]

Social media, Wolverhampton, smart goals, social media freelancer,

How to Define SMART Social Media Goals

What are SMART goals? SMART goals are Specific, Measurable, Attainable, Realistic, and Time-bound. Building SMART goals, and measuring progress towards them quarter over quarter, helps marketers of all kinds support professional growth and development, while improving brand performance. The process helps you laser focus, prioritize, boil it down to the one strategy, if you had to choose only one, to place your … Continue reading How to Define SMART Social Media Goals