Facebook Introduces ‘Shops’ Option

Facebook has just announced they are launching a Shop functionality in Facebook Pages and Instagram! Here's their official article: https://www.facebook.com/watch/?v=557995641521125 Facebook has always been about connecting you to what you love. That means friends and family, but also products, brands and businesses. For years, people have used our apps to buy and sell things from … Continue reading Facebook Introduces ‘Shops’ Option

The best times to post on social media in 2020 (by platform)

Ever since social media became a must-have asset in your marketing strategy, brands have been trying to identify the secret “sweet spot” for the best time to post content to social media platforms.  The desire for this information is clear: If you’re putting time and effort into crafting the perfect post for your audience, you … Continue reading The best times to post on social media in 2020 (by platform)

LinkedIn Adds New Video Intro and Interview Assessment Tools to Improve Digital Recruitment

LinkedIn’s added a new way to help employers and candidates connect via video – an increasingly important consideration during the COVID-19 lockdowns - while it’s also launching a new, AI-enabled assessment tool that can help interview candidates better prepare for the interview process. First off, with more job interviews being conducted in isolation, LinkedIn is fast-tracking the … Continue reading LinkedIn Adds New Video Intro and Interview Assessment Tools to Improve Digital Recruitment

YouTube Makes its ‘Video Builder’ Custom Video Creation Tool Available to More Businesses

As you've no doubt heard and read before in digital marketing circles, video content is a big deal, and you should, wherever possible, be looking to create video to compliment your digital marketing campaigns. Video is the best performing content type on Facebook, Tweets with video see 10x more engagement than those without, LinkedIn users are 20x more likely to share … Continue reading YouTube Makes its ‘Video Builder’ Custom Video Creation Tool Available to More Businesses

5 Digital Marketing Trends to Focus On During the COVID-19 Pandemic [Infographic]

The COVID-19 lockdowns around the world are causing major economic impacts, but one key benefit that we have in modern society, that hasn't been available in pandemics of the past, is the internet, and increased connectivity, which has enabled many businesses to continue operation despite not being able to open their physical stores. And while … Continue reading 5 Digital Marketing Trends to Focus On During the COVID-19 Pandemic [Infographic]

Create Branded Content to Show Your Company Culture: 7 Steps

As marketers, we often get caught up in defining our unique value proposition, distilling it into an elevator pitch, and shouting it in as many ways as we can to a target audience. The problem is that when people are targeted, they take evasive action. And besides, most people really don’t care what you’re trying to … Continue reading Create Branded Content to Show Your Company Culture: 7 Steps

5 Ways to Do Smart & Responsible Marketing During COVID-19

In everything we do as brands, context matters. Beyond the basic actions taken to protect employees and businesses during a crisis, brands can either help or hinder our collective experience. So when a cultural moment shifts as dramatically as it has in the face of COVID-19, it’s important that brands address the issue with tact, … Continue reading 5 Ways to Do Smart & Responsible Marketing During COVID-19

8 Benefits of Drone Video for Businesses

Looking for a way to literally add a whole new perspective to your social video efforts? Drone videography has become the hottest trend in event marketing, specifically, in recent times, providing a unique and engaging way to capture video footage - which can deliver significant benefits for your campaigns.  And considering that video is the best performing … Continue reading 8 Benefits of Drone Video for Businesses

The Top 10 Facebook Stats for 2020 [Infographic]

While other social platforms rise and fall, Facebook, seemingly despite various controversies, has continued to add more daily and monthly active users as time goes on - and The Social Network shows no sign of any significant slow-down on the immediate horizon. Of course, that's not the complete picture. While Facebook has continued to add more users in developing … Continue reading The Top 10 Facebook Stats for 2020 [Infographic]

New Report Looks at the Top Website Traffic Drivers by Vertical

Getting more traffic to your website is key goal for many businesses, and understanding how you can boost referral traffic is an important aspect of any digital strategy.  In more recent times, social media has become a bigger focus in this respect - but as many have found, social is not always a great driver … Continue reading New Report Looks at the Top Website Traffic Drivers by Vertical