What are the latest social media engagement trends, and how can you tap into them to boost your brand's performance in 2021? The team from Socialinsider recently conducted a new social media industry benchmark study in which they analysed over 22 million business posts on Instagram, Facebook, and Twitter, covering brands from 35 different industries. The analysis revealed the … Continue reading Insights from 22 Million Business Posts on Social Media in 2020 [Infographic]
What Are Nano Influences and How Do I Work With Them?
When considering your influencer marketing strategy for 2021, you might be tempted to go for the biggest influencers that budget allows in order to reach the biggest audiences. But don't overlook the power of the nano influencer that has a more engaged community and can help you to connect you with the people most likely … Continue reading What Are Nano Influences and How Do I Work With Them?
The best times to post on social media in 2021 (by platform)
Ever since social media became a must-have asset in your marketing strategy, brands have been trying to identify the secret “sweet spot” for the best time to post content to social media platforms. The desire for this information is clear: If you’re putting time and effort into crafting the perfect post for your audience, you … Continue reading The best times to post on social media in 2021 (by platform)
64 Ideas for Your Marketing Plan 2021
Given the huge disruption to 2020, it may feel naïve to start planning for 2021. We know how you feel; having to throw out your 2020 marketing plan because of the pandemic and other unforeseen shifts. However, key dates and events remain even in uncertain times, and with the end of the COVID-19 outbreak seemingly … Continue reading 64 Ideas for Your Marketing Plan 2021
10 Facebook Trends You Need to Know in 2021 [Infographic]
If you're looking for ways to improve your Facebook marketing approach then check out Oberlo's key platform trends that are predicted to rise in 2021. Oberlo shares their key Facebook trends to look out for in 2021 in this infographic. Points covered include: Facebook LiveThe AR ecosystem on FacebookFacebook video marketing anticipated to growPrivate, interest-driven communitiesOnline … Continue reading 10 Facebook Trends You Need to Know in 2021 [Infographic]
A Small Business Guide to WhatsApp Business [Infographic]
WhatsApp has grown to become the most popular messaging app in the world with over 2 billion active users. The platform has been busy adding new business tools and eCommerce and payment functions; it's becoming a big marketing and outreach asset. How can WhatsApp fit into your digital marketing plan? For many, the bigger question is 'how … Continue reading A Small Business Guide to WhatsApp Business [Infographic]
The Top 9 Social Media Management Tools for Businesses
How do you manage to keep abreast of all your social media marketing tasks? The workload can be intimidating in a time where digital marketing becomes imperative to the survival of a business; creating and publishing content to analytics and reporting, it can be pretty overwhelming to think of all the jobs social media marketers have … Continue reading The Top 9 Social Media Management Tools for Businesses
5 Ways to Repurpose Audio and Video Content for Social Media
Looking for ways to create useful social media content from your videos, live video, and podcasts? Wondering how to easily transform that content for social media? In this article, you’ll discover how to repurpose video and audio into multiple formats you can share on your social media channels. Have Your Tech in Place Creating content … Continue reading 5 Ways to Repurpose Audio and Video Content for Social Media
How to Manage Your LinkedIn Presence in 10 Minutes a Day
Here's a great article from Luan Wise at Social Media Examiner on managing your LinkedIn presence in just ten minutes a day. Want a better return for the time you spend on LinkedIn? Looking for a LinkedIn engagement plan to follow? In this article, you’ll find a plan for making the most of your time … Continue reading How to Manage Your LinkedIn Presence in 10 Minutes a Day
What Happens on the Internet Every Minute (2020 Version) [Infographic]
It's amazing to consider the diverse range of activity that happens online, especially in 2020 when the COVID-19 pandemic has forced more of us indoors, and towards web-based apps and tools to stay connected with each other, and the wider world. This latest update from Domo shows a minute's insight into the internet. Every year, Domo releases … Continue reading What Happens on the Internet Every Minute (2020 Version) [Infographic]