Author: Livy Kimbell

Ever since social media became a must-have asset in your marketing strategy, brands have been trying to identify the secret “sweet spot” for the best time to post content to social media platforms.  The desire for this information is clear: If you’re putting time and effort into crafting the perfect post for your audience, you … Continue reading The best times to post on social media in 2020 (by platform)

LinkedIn’s added a new way to help employers and candidates connect via video – an increasingly important consideration during the COVID-19 lockdowns - while it’s also launching a new, AI-enabled assessment tool that can help interview candidates better prepare for the interview process. First off, with more job interviews being conducted in isolation, LinkedIn is fast-tracking the … Continue reading LinkedIn Adds New Video Intro and Interview Assessment Tools to Improve Digital Recruitment

The COVID-19 lockdowns around the world are causing major economic impacts, but one key benefit that we have in modern society, that hasn't been available in pandemics of the past, is the internet, and increased connectivity, which has enabled many businesses to continue operation despite not being able to open their physical stores. And while … Continue reading 5 Digital Marketing Trends to Focus On During the COVID-19 Pandemic [Infographic]

As marketers, we often get caught up in defining our unique value proposition, distilling it into an elevator pitch, and shouting it in as many ways as we can to a target audience. The problem is that when people are targeted, they take evasive action. And besides, most people really don’t care what you’re trying to … Continue reading Create Branded Content to Show Your Company Culture: 7 Steps

Looking for a way to literally add a whole new perspective to your social video efforts? Drone videography has become the hottest trend in event marketing, specifically, in recent times, providing a unique and engaging way to capture video footage - which can deliver significant benefits for your campaigns.  And considering that video is the best performing … Continue reading 8 Benefits of Drone Video for Businesses

While other social platforms rise and fall, Facebook, seemingly despite various controversies, has continued to add more daily and monthly active users as time goes on - and The Social Network shows no sign of any significant slow-down on the immediate horizon. Of course, that's not the complete picture. While Facebook has continued to add more users in developing … Continue reading The Top 10 Facebook Stats for 2020 [Infographic]

Getting more traffic to your website is key goal for many businesses, and understanding how you can boost referral traffic is an important aspect of any digital strategy.  In more recent times, social media has become a bigger focus in this respect - but as many have found, social is not always a great driver … Continue reading New Report Looks at the Top Website Traffic Drivers by Vertical