Meta Launches Fundraisers in Reels

Meta Launches Fundraisers in Reels

Meta’s expanding its charitable donation tools once again, with the addition of fundraisers in Reels, providing another avenue to raise awareness for your chosen initiatives.

As explained by Meta:

Available today in more than 30 countries, you can donate and create fundraisers directly in Instagram Reels for more than 1.5 million nonprofits. As always, we cover the donation processing fees, so all the money raised using Fundraisers on Instagram goes directly to the organization.”

Users will be able to add fundraising details in the Reels creation process, with fundraiser links remaining active for 30 days.

Given that younger audiences, in particular, are increasingly aligned to social causes, and contributing to social good, it makes sense for Instagram to provide more means to do exactly that, while the side benefit for the app is that it encourages funds transfer within Instagram, which leans into its broader eCommerce push.

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