When considering your influencer marketing strategy for 2021, you might be tempted to go for the biggest influencers that budget allows in order to reach the biggest audiences. But don’t overlook the power of the nano influencer that has a more engaged community and can help you to connect you with the people most likely to buy your brand.

Also known as ‘micro’ influencers, they can prove to be very valuable to your business. If your goal is to target a local audience of specific industries, then an influencer with 1,000 local business owners as connections can have a significantly larger impact on your promotion than a broader scale campaign.

Credit: Planoly