How do you manage to keep abreast of all your social media marketing tasks?
The workload can be intimidating in a time where digital marketing becomes imperative to the survival of a business; creating and publishing content to analytics and reporting, it can be pretty overwhelming to think of all the jobs social media marketers have to complete every day.
There has never been a time where there is such a choice of social media management tools available to help you if you decide to go at it yourself. These tools can streamline your workflows, help you save some time and even ensure your content reaches the right audience at the right time.
But how do you decide which product to use?
With so many great social media management tools to choose from, here are some of the top ones to help you pick what’s best for your business.
Here are 9 of the very best social media management tools out there.
The 9 top social media management tools for small-to-medium businesses
The tools are not arranged in any particular order and they’re all great in their own unique ways. If there’s a reason you love a tool and I didn’t mention it, feel free to give it a shout in the comments section to help others understand more about that particular tool.
Manage all your social media in one place
Prices: Free plan, £25, £99, £250, and enterprise pricing (with a 30-day free trial)
There’s a good reason for their success: it’s an all-in-one platform that allows you to curate and schedule content, measure your social ROI, run social media ads, and more.
Unique value: Being such a comprehensive platform, there are several things that people love about Hootsuite: being able to monitor multiple accounts and keywords, connect with over 35 social networks, and bulk-schedule social media posts.
Real people. Real brands. Real connection.
Prices: $99, $149, and $249 per user per month (with a 30-day free trial)
Description: Similar to Hootsuite, Sprout Social combines several social media tools into one platform — from social media scheduling to monitoring, to reporting.
Sprout Social is one of the few social media management tools that provides customer relationship management (CRM) features. Having a complete profile of your customers help you serve them better and build stronger relationships with them.
Unique value: The most common praise I’ve heard about Sprout Social is its amazing reports. Many social media managers found the reports so great and beautiful that they would download and send them to their managers or clients without editing them.
3. Agora Pulse
Social media management simplified
Prices: €79, €159, €239, €399 per month (with a 14-day free trial)
Description: Like the social media management platforms mentioned above, Agora Pulse is also an all-in-one social media platform with scheduling, responding, and reporting features.
Unique value: Unlike the rest, Agora Pulse has several unique features such as competitor analysis and Facebook contest apps at a very affordable price point.
The #1 social media management tool for agencies
Prices: £25, £85, £165, £245 per month, and enterprise pricing (with a 30-day free trial)
Description: Sendible is a social media management tool built specifically for agencies with several clients. On top of most features that social media management tools provide, Sendible allows you to customize your dashboard according to your branding to attract new clients.
Unique value: Sendible has some impressive integrations such as the Canva graphics editor, royalty-free image search, and YouTube search. It also provides some automation for those who want to save time on repetitive tasks.
Best in class social media management tool
Prices: $59, $119, $219 per month, and enterprise pricing (with a 14-day free trial)
Description: Like most social media management tools, eClincher allows you to schedule and publish posts, respond to social messages, and analyze your social media performance.
Unique value: What makes eClincher different from other tools is that it enables you to auto-post with smart queues and RSS feeds, has a media library for your images, and lets you search for social media influencers.
6. Social Pilot
Simple & cost-effective social media management tool for teams and agencies
Prices: $30, $50, $100 per month, and enterprise pricing (with a 14-day free trial)
Description: We like how Social Pilot fit many of the social media management tools (such as scheduling and analytics but not monitoring) into a simple dashboard and offer it at very affordable prices. With its client management feature, we believe it’s great for agencies that work with several clients.
Unique value: Social Pilot curates and suggests content from several industries (such as tech, education, and health and fitness), which is great if you want to find relevant content easily.
Another valuable feature is its white label reports, which are especially handy for agencies.
#1 marketing calendar
Prices: Starting at $0 – 20, $40, $60, $210, $300, $1,200 per month (with a 14-day free trial)
Description: CoSchedule is more than a social media management tool; it’s a powerful calendar to manage many aspects of your marketing. With CoSchedule, you can manage and collaborate with your team to create your social media posts, content, events, and tasks.
Unique value: CoSchedule is great for marketers who want to organize all their projects (social media, content, events, emails, etc.) in one place.
Their ReQueue feature helps you automatically find optimal posting times and fill gaps in your social media schedule with your best posts.
Streamlined social media management
Prices: Free, $19, $78, $199, $499 per month (with 7-day free trial)
Description: MavSocial is a social media management tool with a focus on visual content. For the higher-priced plans, it seems that you can also manage your Facebook ads with MavSocial.
The platform for successful social media management
Prices: Forever free plan, $15, $65, $99 per month (with a 14-day free trial)
Description: Buffer is an intuitive, streamlined social media management platform trusted by brands, businesses, agencies, and individuals to help drive meaningful engagement and results on social media.
They have a suite of products for publishing, engagement, analytics, and team collaboration. Our products are carefully considered and highly refined in order to help social media marketers and teams work more efficiently and effectively.
Unique value: Customers love how clean and intuitive their tools are, how friendly and timely the customer support is, and how helpful the content is.
Social media marketing has evolved, and continues to do so every day. New changes come about and it’s important to stay on top of the latest trends, rules and regulations that come from advertising your business on social media.
If you’re unsure where to start, or if you’re capable of marketing your brand successfully whilst still kicking ass at your other job responsibilites then why not consider outsourcing to a reputable Social Media Marketer?