On July 16 2020, Instagram launched Instagram Shop. Here’s what they had to say on their blog:
Today, we’re introducing Instagram Shop, a new destination in Explore that makes it easier to shop from brands and creators. Discover the latest trends, get personalized recommendations, and preview exclusive launches, all in one place, so you can browse and buy the products that you love. Instagram Shop is rolling out in the US today and will expand globally in the coming weeks.
Instagram Shop will have fresh collections and products from brands and creators, as well as special curations from our social shopping channel, @shop. For those in the US, look out for our checkout arrows that show which products you can buy directly on Instagram without leaving the app. And later this year, we’re adding a new Shop tab in the navigation bar, so you can get to Instagram Shop in just one tap.
For purchases you make with checkout, we’re rolling out Facebook Pay in the coming weeks in the US. Announced last year, Facebook Pay will provide a seamless, secure way to shop and make donations to causes you care about across our apps. It features an extra layer of security with the ability to add a unique PIN or device biometrics, such as Touch or Face ID. We also provide Purchase Protection on eligible products that you buy using checkout.
Credit: Instagram Official Blog