Video is the most engaging content type, across all social media platforms – and even more so now, amid the COVID-19 lockdowns. 

Indeed, Facebook recently noted that the number of people watching Facebook Live content has risen by 50% since January, while overall increases in digital video consumption have even forced the major providers to reduce their video quality in some regions to avoid over-straining networks. 

If you’re looking to engage your audience, video is now key. And for businesses in particular, it can be a powerful medium for your brand messaging.

content image
Image attribution tooltip

TRENDLINE

Everything you need to know about e-commerce

Underlining this, the team from Elite Content Marketer have put together this overview of key video consumption stats to provide more context in your planning. Check out the infographic below, which was created no conjunction with Graphic Rhythm Designs

Video-Marketing-Statistics-Infographic-01

Credit: Chintan Zalani on Twitter

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s