When you think of social media marketing for small businesses, which platforms come to mind? Facebook and Twitter, the giants of the social world, are probably at the top of your list. These heavy hitters in the social media space are great tools for targeting your consumers and delivering your messages, but there’s one social platform you may be overlooking: Pinterest.

Despite its reputation as the underdog of the social media world, Pinterest outranks Twitter, Snapchat and Linkedin in popularity, according to this 2018 study.

Trying to increase brand awareness for your small business? Consumers are using Pinterest to discover new brands every day! Pinterest users (pinners) also click-through to company sites more than Facebook, Twitter, and Snapchat users.

Pinterest is driving sales, too. With a majority of pinners using the platform to make purchase decisions and more than half of millennials discovering new products while scrolling through the feed, it’s safe to say that Pinterest has your back when it comes to generating cash.

Speaking of cash, brands using Pinterest see $2 in profit for every advertising dollar they spend on the platform. Don’t have a big advertising budget? By keeping simple best practices in mind, you can generate organic traffic from Pinterest to your website without spending a dime!

Whether you’re just starting out or seeking to take your social media marketing to the next level, you’ll need to know how to build a Pinterest profile that stands out. Creating a business account is simple –– you can even upgrade your pre-existing personal account for free!

Check out the infographic below for our tips on creating the perfect Pinterest profile for your small business.

It’s safe to say Pinterest could be the next big thing for your small business’ growth. With the platform’s proven ability to increase engagement and drive traffic to your website, Pinterest can be your secret weapon when it comes to marketing your small business.

When it comes to any advertising campaign, you want to get the most bang for your buck. Paid content is a solid strategy, but using best practices to promote organic traffic can be just as effective and is a great way to more efficiently handle your finances.

Credit: Meredith Wood at Fundera


Hootsuite | Pinterest Business | Sprout Social | Later | HubSpot | Constant Contact | Pew Research Center

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