Did you know that 67% of consumers now turn to social networks (especially Facebook and Twitter) for customer service queries?

Social has become a key customer service tool for many businesses. Social customer service enables businesses to provide faster response, and can also help boost brand awareness through increased customer affinity, leading to advocacy on those same platforms.

Underlining the potential benefits of social customer care, check out this infographic from the team at the University of Southern California.

Social media marketing, marketing, advertising,

A version of this post was first published on the Digital information World blog.

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